Google Ads Management
Google Ads Management Built Around Revenue
Google Ads puts your business in front of people who are actively searching for the products and services you provide. Instead of waiting for the right customer to notice your business, you can appear when that person is already looking for a solution.
1330 Creative Marketing builds and manages Google Ads campaigns for businesses in Cody, Powell, and throughout the Bighorn Basin. We focus each campaign on the searches, locations, and customer actions most likely to produce revenue.
We track what happens after the click so you can see which campaigns generate phone calls, form submissions, appointments, and sales.
Google Ads Management Strategies
Reach People Who Are Already Looking for What You Sell
Google Ads reaches customers at a critical point in the buying process.
Someone searching for “emergency plumber near me” has an immediate problem. A person searching for “family photographer in Cody, Wyoming” is actively comparing options. Someone searching for “commercial HVAC company in Powell” is looking for a specific service within a specific location.
These searches reveal intent.
Google Ads allows us to build campaigns around the exact phrases potential customers use when looking for your services. We can then narrow the campaign by location, schedule, device, service, and other relevant factors.
This level of control makes Google Ads one of the most direct ways to reach potential customers who already understand that they need help.
Our Google Ads Process
Reach Customers While They Are Searching
Research & Planning
Every campaign begins with the business outcome.
We identify the services you want to promote, the customers you want to reach, and the geographic areas your business serves. We also review your website, offer, competitors, average customer value, current lead flow, and available sales data.
We prioritize keywords that align with valuable customer actions. Search volume matters, but the value of the lead matters more.
A keyword with fewer searches may generate stronger opportunities when it closely matches a profitable service. We use the available data to build a campaign around the searches most likely to create meaningful business.
Building & Launching
Once the strategy is clear, we build the campaign.
Closely related keywords are grouped together so each ad can speak directly to the searcher’s need. We write multiple ad variations, create relevant assets, establish geographic settings, and direct visitors to the page most likely to convert them.
Once the strategy is clear, we build the campaign.
Closely related keywords are grouped together so each ad can speak directly to the searcher’s need. We write multiple ad variations, create relevant assets, establish geographic settings, and direct visitors to the page most likely to convert them.
Optimizing & Scaling
A Google Ads campaign requires active management after launch.
We work inside our clients’ campaigns every week. We review what people searched, which advertisements generated action, where the budget was spent, and whether the resulting leads were valuable.
This ongoing work protects the budget and helps the campaign improve over time.
Scaling is based on performance. When a campaign consistently produces qualified leads at a cost the business can support, we can increase its reach carefully. That may involve raising the budget, expanding into another location, adding a profitable service, or creating a separate campaign for a new opportunity.
Earning Revenue from Google Ads
Keyword Targeting With a Business Purpose
Keywords determine which searches can trigger your advertisements. Choosing them requires more than creating a list of services.
We research how people search for each service, how competitive those searches are, and what the wording tells us about the person’s intent.
A broad search may attract someone gathering information. A specific search that includes a service and location may indicate that the person is ready to contact a business.
We organize keywords around closely related services so the advertisement can match what the person searched for. That allows us to create more relevant ads and send the visitor to the most appropriate page on your website.
We also identify searches that should be excluded. Negative keywords help prevent your budget from being spent on irrelevant traffic, job seekers, do-it-yourself research, unrelated products, or services your business does not provide.
Keyword performance changes over time. Search behavior evolves, competitors enter the market, and Google may match your ads with new variations. We review the actual search terms regularly and refine the campaign based on what people are searching.
Google Ads Work In A System
The Page Behind the Ad Matters
Google Ads can send qualified traffic to your website. The website still has to turn that traffic into action.
A potential customer needs to quickly understand that your business provides the service they searched for. The page should address their immediate concern, establish credibility, and provide a clear way to call, request information, or schedule.
If the page is slow, confusing, or unrelated to the advertisement, qualified prospects may leave before contacting you.
When the existing website cannot support the campaign, we may recommend a focused landing page or improvements to the site. Learn more about our Web Design services and how we build websites around customer action.
Google Ads Management Pricing
Build a Google Ads campaign that Drives Revenue
Google Ads gives your business access to people who are actively searching for the services you provide. Precise keyword and location targeting helps concentrate your budget on the opportunities that matter most.
We research the market, build the campaign, manage it every week, and report what it produces. As the data becomes clearer, we improve the campaign and scale the areas that generate profitable growth.
Google Ads Management starts at $1,500 per month.
Advertising spend is paid directly to Google and is separate from the management fee.
Campaign setup, landing-page creation, advanced tracking, call-tracking software, or CRM integration may require an additional investment. Your proposal will clearly explain the scope and associated costs before work begins.
Social Media Marketing FAQs
Frequently Asked Questions
How quickly can Google Ads start generating leads?
Google Ads can begin generating visibility after the campaign is approved and launched. The time required to produce qualified leads depends on search demand, competition, budget, offer, website experience, and customer behavior.
The early campaign period also gives us data needed to improve targeting and performance.
How much should I spend on Google Ads?
The appropriate budget depends on the cost of reaching your market and the number of leads your business can handle.
We research estimated click costs, search volume, and competition before recommending a starting budget. A budget should be large enough to collect useful data while remaining financially responsible for the business.
Do I pay Google directly?
Yes. Advertising spend is paid directly to Google. Our management fee covers the strategy, campaign development, ongoing optimization, and reporting.
Can you target Cody and Powell separately?
Yes. We can create separate geographic targeting and campaigns when the strategy supports it. This allows us to compare performance and adjust the budget based on the opportunities coming from each market.
Can you target specific keywords?
Yes. Keyword targeting is one of the primary advantages of Google Search Ads. We research the phrases customers use and structure campaigns around searches relevant to your services.
Google may match ads to close variations of those keywords, which is why ongoing search-term review and negative keyword management are important.
Will my ad appear every time someone searches?
Placement depends on your budget, targeting, competition, bid strategy, advertisement quality, and Google’s auction. No responsible agency can guarantee that an advertisement will appear for every search or hold the first position at all times.
Our goal is to use your budget where it has the best opportunity to generate valuable customer action.
Can you guarantee a certain number of leads?
No. Search demand and customer behavior cannot be guaranteed.
We can build the campaign carefully, track performance, manage it consistently, and improve it using real data. We will also report clearly on what the campaign produces.
Do I need a separate landing page?
Sometimes.
A strong existing service page may work well. A dedicated landing page may be the better choice when the current website is too broad, the offer needs focused messaging, or the campaign requires specialized tracking.
We make that recommendation during the planning stage.
How do you know whether a lead came from Google Ads?
We configure conversion tracking to record actions such as phone calls, forms, bookings, and online purchases. When your sales system supports it, we can connect leads with completed sales and revenue.
What if the leads are low quality?
We review the search terms, keywords, locations, advertisements, and conversion data to determine where the problem begins.
We may add negative keywords, refine the targeting, change the ad language, adjust the offer, or improve the landing page. Feedback from your team is essential because you know which inquiries become valuable customers.
Do you manage Local Services Ads?
Local Services Ads are a separate Google advertising product available to eligible business categories and locations. If they are relevant to your business, we can discuss whether they should be part of your search strategy.
Will I own my Google Ads account?
Yes. Your business should retain ownership of its advertising account and campaign history. We manage the account on your behalf while you remain connected to the asset.
Big Horn Basin Values. Bright Possibilities.
Let’s Build What’s Next
Whether you’re launching something new or ready to take your marketing further, we’re here to help you make it happen.
